Charlotte’s Web’s Recent Rebrand: New Packaging, New Products. Same Great Quality!

Charlotte’s Web is making exciting changes to better meet your hemp CBD extract dosing needs! In the coming months, you may notice changes in CW packaging and product names. Don’t let these changes fool you – you’ll still be getting the same great products you love!

Starting in early July, Center of Healing will be adding the new Charlotte’s Web product packaging to our website. While the packaging is changing, the quality and formula potency of Charlotte’s Web’s products will remain the same. Old packaging will still be shipped out until our supplies run out, but you can expect to receive new packaging in the mail soon. We’ll also be adding some exciting new products CW has recently introduced, which you can learn more about below.

Neither Charlotte’s Web’s nor Center of Healing’s commitment to providing high-quality products have changed. We will continue to support your health goals with our premium hemp products and our above-and-beyond customer service.

Here’s what you need to know about the changes afoot at Charlotte’s Web:

New Packaging, Same Product

The next time you reorder your favorite Charlotte’s Web product, it may look a little different. That’s because Charlotte’s Web is introducing new packaging to make dosing even easier.

Rather than needing to refer to the back of the bottle or box to see how much CBD is in each dose, you can just look at the name of the product. That’s right—the dosage will now appear front-and-center within product names, making it easier for health professionals, patients, and customers to monitor dosing.

Because of this rebranding, product names will also change—but they are still the same products you know and love. The only changes are the packaging and name, and no changes will be made to the formulas themselves or their potency.

Exciting New Products

The exciting news from Charlotte’s Web doesn’t stop there! That’s because Charlotte’s Web isn’t just introducing name and packaging changes to help you live your best life. It’s also introducing new products that may change how you and your family take hemp extract.

Center of Healing will soon roll out Charlotte’s Web’s new CBD Gummies product line that features their whole-plant hemp extract and botanical blends to support you, day and night. These plant-powered gummies are flavored with natural juices from fruits and vegetables, delivering botanical goodness you can taste. They also make taking CBD easy, convenient, and tasty! Gummies target specific wellness areas, including Sleep, Calm, and Recovery.

The raspberry-flavored sleep gummies pair 10 mg of CBD oil and 3 mg of melatonin per serving. These gummies aim to support restful sleep.

Lemon-lime-flavored calming gummies aim to help you combat stress without drowsiness. They feature a unique blend of 10 mg of CBD oil, 75 mg of lemon balm, and 50 mg of L-theanine per serving.

Specially formulated ginger-flavored gummies combine CBD oil with ginger and turmeric, aiming to support recovery from a strenuous workout while promoting joint health and reducing inflammation. These gummies feature 10 mg of CBD oil, 25 mg of ginger, and 50 mg of curcuminoids per serving.

And don’t forget about man’s best friend! Now, your dog can enjoy the benefits of hemp extract with a tasty edible through Charlotte’s Web’s new Dog Chews. Available in Calming, Cognition, and Hip & Joint formulas, chews make it much easier (and tastier) to give your dog CBD. CW is also debuting a new chicken flavor in their liquid canine hemp extract, so your pooch will feel pampered each time you give them their daily dose.

Look for these new Charlotte’s Web products to appear on the Center of Healing website soon!

New Names and Flavors

If you haven’t purchased Charlotte’s Web products since fall, you might still know your favorite products by their old names. New product names were rolled out in October 2018 in an attempt to better reflect product potency. However, the new name changes that will start appearing on our website in July take this clarity to the next level, making the dosages clearer than ever. The product dosage will now appear in the name of the product, making it easy to see how much CBD oil is present in your favorite products. Here are the name changes for popular products:


Charlotte’s Web Premium Hemp Extract

Full Strength will now be sold as 7 mg / 1 ML CBD Oil






Extra Strength will now be sold as 17 mg / 1 ML CBD Oil






Original Formula CBD Oil will keep the same name, and contains 50 mg / 1 ML.






Maximum Strength will now be sold as 60 mg Hemp Extract





Delicious New Flavors

Your favorite CW products will still be available in Olive Oil and Mint Chocolate flavors, but you’ll soon also be able to order 7mg, 17mg, and 60mg products in new Lemon Twist and Orange Blossom flavors.

While you can still enjoy your favorite Charlotte’s Web products, now the new names and packaging will make it easier to know how much CBD you’re taking. Charlotte’s Web is committed to providing high-quality CBD oil that leads the industry in quality, safety, and consistency, and new changes tie directly to that commitment. Be on the lookout for these exciting changes this July. In the meantime, if you need help shopping or finding your favorite products, please reach out! We’d love to help you find the right product to improve your life.

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